
Patti Birbiglia
Marketing,
Communications& Change
Using market and customer insights to spot, evaluate
and pursue growth opportunities.- Growth Strategy & Go-to-Market plans
- Customer segmentation and analytics
- Brand strategy, positioning and messaging
- Marketing organization and capabilities development
- Digital, social, and print communications
- Customer experience design
- Audience development and demand generation
Places I've worked
Adesso
StrategyFounder
SYPartners
Principal
SF Dept. of Public Health
FuseCorps Executive Fellow
Sapient
Head of Marketing
Chapter 510
Board Member
Frog Design
VP Marketing
Clients
IBM
The Coca-Cola CompanyLevi Strauss & Co.
StarbucksSan Francisco Department of Public Health
SF Health Network
Lucille Packard Children's Hospital Foundation
Franklin Templeton Investments
WME
and many more.
Recent Work
Love your work and you'll never work a day
San Francisco Health Network
Mayor's Fellow, City of San Francisco
Teaching a public health system to communicate with their patients
About Me
Not great at checking boxes
Marketer and advisor to top-performing CMOs and leadership teams.
Love wrangling complex problems and spotting opportunities using qualitative and quantitative data.
Work best in situations where we’re creating something new, or re-thinking how things get done.
Let's talk.